Currently, there is no exhaustive generally accepted classification of types and forms of communication; however, it is generally accepted that advertising, personal selling, propaganda, and sales promotion together form a “communication complex” of marketing. Check the main components of marketing operations in the article below. What Is the Importance of Marketing Operations and Communications? Modern … Continue reading Marketing Operations
Media advertising creates demand, but you need to know how to work with it. Let’s consider what digital demand generation is, where it comes from and how to convert it into purchases. What Is Digital Demand Generation and How to Use It Correctly? To succeed in digital marketing and marketing in general, you must be … Continue reading Digital Demand Generation
Fjuri Blog brings marketers and sales operations experts together to create shared definitions across the marketing and sales funnel. Through facilitated, custom-built workshops, we will first ensure there is clarity on shared goals, strategies, and marketing programs. We’ll create a common definition of who the customer is and what their motivations, behaviors and activities are. … Continue reading Align Marketing and Sales
With the explosion of digital channels available to businesses and consumers to make purchase decisions, marketers must deliver consistent, contextual, and relevant personal experiences across web, mobile, social, email, support, and retail. Doing so is fundamental to acquiring customers effectively, building deeper engagement, and creating lasting brand loyalty today. Customer Insights We believe deep customer … Continue reading Engage Customers More Effectively
Data Science and Advanced Marketing Analytics Analytics usually goes bad when the data is bad, the wrong questions are asked, and there is weak linkage between cause and effect. Fjuri Blog brings marketers and data scientists together to evaluate marketing initiatives and campaign effectiveness. We’ll make recommendations to increase marketing performance and ROI by marrying … Continue reading Leverage Advanced Data
We believe that while the marketing organization has been, in many respects, turned upside down in the last decade, meeting the challenge to build compelling and innovative content and Omni-channel customer engagement execution has never been more exciting and achievable for marketing teams. Today, marketing leaders are faced with transforming their team, adding new skills, … Continue reading Build a Modern Marketing Organization
We believe that quality content is at the heart of every effective digital strategy. However, it’s well-tested that content creation doesn’t guarantee audience and lead generation. Even more importantly, with today’s hyper-connected audience, human attention is often the limiting factor in the consumption of content. Marketers must reach their audiences at the moments that most … Continue reading Optimize Customer Experience with Content Marketing
Customers are the backbone of any business. It is they who determine the best product among the options offered by competitors in the market. The choice of customers is based on the value they receive: improving the quality of life, solving a complex problem, and saving time or money. In the article, we will talk … Continue reading Customer Value Management