Predictable and scalable growth is a requirement for all marketing organizations, or at least those that are expected to provide a solid financial case for ongoing investment in their people, processes, and technology. New channels, media formats, technologies, competitors, and customer expectations require a new approach for customer acquisition that is customer centric, agile, data-driven, always-on, and seamlessly integrated across all of the touchpoints in the customer journey. When this approach is coupled with a content strategy that addresses the needs and desires of the unique participants, at their unique stage in the purchase process, quantifiable improvements are registered. Our Digital Demand Generation practice works with clients to architect and launch demand generation engines and optimize existing efforts for effective and efficient customer acquisition and retention.

HOW WE CAN HELP

DEMAND GENERATION CENTERS

End-to-end digital demand generation programs bridge organizational gaps by fostering a cross-functional, centralized demand center team. We help brands design, build, and manage demand centers that are instrumented for near real-time performance measurement, where brands can effectively test, learn, and iterate in short cycles.

TARGETED CONTENT STRATEGIES

Quality content is at the core of an effective digital strategy — content that is insightful, directly relevant to a customer’s needs, contextual to a customer’s buying behavior, and is delivered through the right channels and at the right time. We help build and instrument content strategies that are in lock-step with the customer journey while also building a content framework that brings efficiency to future content creation.

CHANNEL MIX AND PERFORMANCE

Developing a performance baseline is the first step to optimizing marketing channels. By looking at the performance of your overall marketing mix — including the individual channels at different stages in the demand funnel — we help brands better understand what’s working, what’s not, and how to optimize channels based on journey stage, while also uncovering various opportunities to improve holistic marketing performance.

Brand Strategy

Customer Experience and Insights

Customer Value Management

Marketing Operations

Organization and Transformation