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If you’re wondering how to find the most suitable e-commerce platform for your business, you’ve come to the right place. Below you’ll find a brief overview of the best e-commerce websites of the recent times. Find out what things to consider when selecting a platform for your personal business needs.

What to take into account when choosing an e-commerce platform

There are many issues that you need to consider when selecting the right platform for your needs. They include the next points:

• SEO opportunities

While a good marketing strategy requires a great deal of effort, SEO is very important for any online business. No one can buy from anywhere if they cannot find the online store easily and quickly. In this respect, many e-commerce platforms provide all the necessary tools to assist you with SEO, which is a great benefit.

• Ability to integrate with other services

Another significant thing to consider is the opportunity to integrate with external services. Many platforms nowadays are added with many useful instruments that will help you to run the newly founded business.

• Affordability

Affordability of the platform is very critical, especially if you’re only a beginner. In this case, you may want to choose the least costly options. This factor is also essential if you’re the owner of a small business. It’s also important to remember that it’s often worth spending a bit more in order to ensure a smooth customer experience. In this situation, platforms like Shopify and Wix can become your next best choice.

• Mobile friendliness

Since about 60% of all searches are done on cell phones, it’s important that the e-commerce site you select is mobile-friendly. Customers usually need simplicity and ease of use, so they can buy something without any barriers. That’s why it’s significant that your online store be mobile-friendly.

What e-commerce platforms are the best?

There are numerous platforms offering e-commerce services to businesses. Here are some of the best ones:

• Shopify

This is yet another prominent e-commerce platform. By contrast to the previously discussed one, it offers greater functionality to users. Whereas other platforms allow running online stores, this one is best for selling online. Its main benefits include:

• It has quick loading speeds, which is great for client experience, and is known for the ease of use throughout the setup;
• It offers a POS system, which perfectly suits online businesses;
• It offers such function as quick checkout;
• It makes it easy to sell goods on different channels;
• Best-rated customer support services are also offered to all clients.

On the other hand, it still has certain restrictions. Although it’s quite easy to use this platform, it still has a limited number of customization options for your site. For instance, there are not so many free themes, and it’s not very suitable for adding a custom design.

• BigCommerce

This is yet another prominent example of a popular e-commerce platform. It’s intended for larger online stores and is not very difficult to use. It’s recommended for anyone who has just started a large online store. Moreover, it’s rather simple, being suitable for beginners. Likewise, it helps to easily personalize your website according to your wishes and needs. Furthermore, it also offers strong SEO functions and features.

• WooCommerce

This is a free platform that gives you the ability to turn a WordPress site into an online store. It has thousands of themes and many extensions that you can easily customize as you run your business. It allows you to connect not only a wide range of payment tools, but also social media, shipping options and more. That’s why it’s perfect if you’re selling through a variety of channels. With this e-commerce platform, your site will be very customizable and user-friendly.

• Wix

Wix is yet another example of an e-commerce platform for beginners. It’s widely known for the ease of use and has numerous prebuilt sites you can easily choose from. This is what makes it perfect for those who have no previous experience. This platform has grown considerably over the last few years. Therefore, it’s often ranked as one of the most reliable and trusted platforms on the market. It will assist your business in all possible respects until it starts to grow and develop.

No matter what platform you select, the chances are that you’ll be fully satisfied with what you get for a highly reasonable price.

Nowadays, new brands are launched day by day. Shaping an unforgettable brand identity and maintaining the reputation of the brand is really important. It demonstrates that you take the brand seriously. Along with the creation of a strong brand, there is a need for making rebranding. This means that you need to refresh your brand and redesign the logo, color, and identity itself. This forms part of brand management and is usually conducted every half a year. Therefore, creating a good rebranding strategy is essential. Here is what you will need in the process.

What exactly is rebranding?

If you are an owner of the business, you’ve probably heard the term “rebrand”. You may have seen your competitors engage in the rebranding process. Without a solid understanding of what it is, you’ll hardly be able to go through the procedure. It’s not always easy and requires considerable investment of time and money.

As a rule, it is defined as the process of adding a new image to the product or organization in order to make it more attractive to clients. In this regard, rebranding is not just changing the colors or logo. There is much more than that. It’s an opportunity to reestablish the company’s values. It usually includes the following points:

• Origins of the business;
• Where it is now;
• Where are its headquarters;
• What is its potential;
• What is the new brand identity, etc.

There are also many reasons why you may want to rebrand the company. Read on to find out the basics.

Why you need to rebrand the business

These are the main reasons:

• Your company may have changed the direction;
• The existing brand became outdated or looks too unprofessional;
• You want to make your business stand from the crowd among competitors;
• You want it to appeal to new customers or audience;
• You want to rebuild the reputation and avoid making past mistakes;
• You want to remarket the business by demonstrating new values to clients;
• The business has gone through quick expansion, etc.

As a rule, there are several types of rebranding, which include:

• Proactive

This type may be necessary when the company starts thinking that rebranding is likely to create new opportunities for growth and development in new markets or industry segments.

• Reactive

This one is needed when the already existing brand becomes redundant and needs to be renovated. It may be necessary for a number of reasons such as mergers and acquisitions, provision of new services and products or the need to refresh the tarnished reputation.

Keeping the brand fresh: When is it a good idea to conduct rebranding?

If you often think about rebranding, think about the benefits it will bring. In that case, it might be a good time to get started. The following points will help you make the right decision. Don’t hesitate to start the rebranding process:

• If you find yourself embarrassed by the current brand or imagery of the business;
• If you look at the current brand and feel like it is already outdated or redundant;
• If you want to attract new customers to ensure that you sustain the competition;
• If you’re in need of new talented workers and want to attract new work force.

In some cases, however, it will be quite unreasonable to start the process right away. Be sure you understand when you really require rebranding to ensure the success of your company.

How to rebrand successfully?

Rebranding is a process aimed at discovering the meaning behind the company’s activity. There are many factors you need to consider navigating the rebranding process, including:

• A successful rebranding resonates with customers. It’s vital to take into account their needs and expectations;
• Take a look at the main reasons for rebranding, and consider how to bring the risks to a minimum;
• Make sure you have buy-in from the personnel and stakeholders;
• Try to be open to new ideas. A fresh look at your business will help you see everything in a different light;
• Try to decide what will work for your company best and what not. This is done through the evaluation of the existing brand;
• Determine the outcomes and what direction to take in order to do everything successfully.

Finally, it’s advisable to find the right partner for the process. It will help you expand the creative work and execute the mission quickly and efficiently.

Media advertising creates demand, but you need to know how to work with it. Let’s consider what digital demand generation is, where it comes from and how to convert it into purchases.

What Is Digital Demand Generation and How to Use It Correctly?

To succeed in digital marketing and marketing in general, you must be forward-thinking. This means staying on top of the next big events, the latest developments, and all the trends that are sure to be significant over the next 12 months.

The acceleration of globalization processes in the modern world, the formation and development of the information society and the information economy, the activation of socio-political factors, and the intensive dynamics of the volume of business information make it necessary to use digital marketing. At the same time, the very paradigm of digital marketing is constantly changing, causing a change in its forms, methods, and tools.

Digital demand is a type of unsatisfied demand; it includes requests from those customers who intend to make a purchase, but not now, but later. At the same time, the client has a specific reference point for when to buy a product; it is about plans, not dreams. As a rule, deferred demand intersects with elastic demand, i.e., it is observed in non-necessary goods. Let’s take a grocery store as an example. If the consumer has run out of salt, he will buy it immediately. But sweets will wait until the end of the diet.

When it comes to building your business, attracting potential customers is just as important as building a brand they want to interact with. Demand generation is a marketing philosophy based on this principle: it’s all about offering valuable content to an audience and generating leads through constant interaction. The formation of consumer demand is a broad concept that includes the following components:

• stimulating a constant need for goods or services (people make purchases on a regular basis);
• building and developing long-term cooperation with customers (building loyalty);
• strengthening the consumer experience.

Demand generation is the process of creating awareness and interest in your products or services. Any marketing tactics that help you achieve this are demand generation techniques. Remember that you are marketing to executives and other professionals. They want to read articles containing information that is worth their time.

Which Are the Main Functions of Digital Demand Generation?

The benefit of focusing on creating demand is the higher quality of leads you grow through the funnel. These people will recognize you as a company; they love what you have to offer and are excited about what you have to offer and subscribe to hear from you, not just because they like a certain type of content.

Demand generation is a complex and lengthy process aimed at making a brand recognizable and generating interest in the company’s products. But all efforts are justified and will pay off tenfold. With the right strategy, the product will be in the priority category for a potential buyer.

The most important promotion functions of demand generation tools are the following:

• creating an image of prestige, low prices, and innovations;
• informing about the product, its quality, and its properties;
• maintaining the popularity of goods;
• change in the way the product is used;
• creation of enthusiasm among participants of the sale;
• persuasion of buyers to switch to more expensive goods;
• answers to questions of consumers;
• bringing favorable information about the enterprise.

Currently, there is no exhaustive generally accepted classification of types and forms of communication; however, it is generally accepted that advertising, personal selling, propaganda, and sales promotion together form a “communication complex” of marketing. Check the main components of marketing operations in the article below.

What Is the Importance of Marketing Operations and Communications?

Modern marketing requires much more than creating a product that satisfies the customer’s needs, pricing it appropriately, and making it available to the target consumers. Firms must communicate with their customers. At the same time, there should not be anything random in the content of communications; otherwise, the company’s profit will decrease due to the high costs of communication and because of the damage to the company’s image.

All marketing communications are aimed at providing the target audience with certain information or persuading them to change their attitude or behavior. Sales firms use a variety of methods to convince consumers. They can use any information, arguments, and incentives. It is also necessary to actively listen to the voice of buyers. For example, the Help Desk phone number on diaper packages is one of the most successful marketing communications tools, as new mothers can always use it to comment on a product or get advice on how to use it.

Today, the phrase marketing operations is very common, but not everyone understands its versatile and comprehensive essence. Marketing communications are part of the overall system of an orderly process of understanding what the consumer is interested in and regulating the activities of the enterprise as a whole. This is one of the main parts of the marketing mix, which also includes the price, place of sale, and the product itself. The reputation and popularity of the product are increasing, and various modifications of it are appearing. Competition is increasing because other companies are also switching to the production of this product.

Which Are the Five Components of Marketing Operations?

In the contractor’s accounting, marketing operations are displayed according to the general rules of service provision, and the customer includes the cost of such services in sales costs. At the same time, it is important to draw up documentation for marketing services, which should confirm the reality of their provision (receipt).

Firms must communicate with their customers. At the same time, there should not be anything random in the content of communications; otherwise, the company’s profit will decrease due to the high costs of communication and because of the damage to the company’s image. It is customary to distinguish the main stages of the life cycle of a service, each of which is characterized by a certain combination of various activities that creates an opportunity for the service provider to implement strategic plans and form tactics of behavior in the market.

There are five main elements of marketing operations:

• consumer persuasion;
• goals;
• place of contact;
• participants in the marketing process
• various types of marketing communication activities.

The importance of marketing operating methods should allow combining different methods, have the possibility of expansion, and be easy to use, i.e., not require special knowledge from the user. This means that the bank’s management system should provide assistance in choosing the appropriate method. For effective advertising, it is important to find out exactly what properties of the product need to be advertised and thereby determine the place each product occupies on the market among similar products and competing products.

Fjuri Blog brings marketers and sales operations experts together to create shared definitions across the marketing and sales funnel. Through facilitated, custom-built workshops, we will first ensure there is clarity on shared goals, strategies, and marketing programs. We’ll create a common definition of who the customer is and what their motivations, behaviors and activities are. We’ll bring both marketing and sales teams together through a process to outline what, specifically, qualifies a lead as an MQL and SQL and when they become a sales opportunity.

Our authors will instrument your organization with metrics and dashboards that measure and represent the entire lead generation and conversion process, with specific focus on a closed-loop lead management. Your organization will have real-time visibility into lead generation, lead prioritization through predictive scoring, lead nurturing, lead flow to the sales development organization and sales representatives, plus conversion and disposal rates and reasons. Ultimately, your organization will have a “single version of the truth” around a shared set of metrics that represent the full marketing and sales funnel, enabling your leaders to quickly identify constraints and opportunities to make effective adjustments to demand generation programs, nurturing content, sales capability, and capacity to achieve your revenue targets.

Sales Enablement

In the digital age, prospects and customers are increasingly discerning and well-educated, conducting in-depth research online long before connecting with a salesperson. When that connection happens, sales organizations are often not enabled to have an expert, personalized discussion that ties into their prospect’s business problems and their company’s value proposition.

Fjuri Blog will build a custom sales enablement program that allows your sales teams to get their hands on expert knowledge and tailored content aligned to your company’s target buyer and sales motion at each stage of the decision journey.

We’ll focus on the product marketing process for efficient content creation, personalization, and delivery process to the sales organization. We’ll create a measurement framework for its usage and effectiveness in consistently and systematically moving opportunities through the sales pipeline.

Finally, we’ll create a feedback loop process from the sales organization to product marketing to capture anecdotal feedback, in addition to content performance in accelerating pipeline metrics, to ensure content is refreshed often, giving sellers more time back to focus on closing deals.

Sales Development Process

The relationship between sales complexity and customer acquisition cost is exponentially proportional and optimizing conversion rates play an extremely important role in growing revenue profitably. Sales Development as a function is increasingly recognized as a critical success factor in the alignment of marketing and sales and in improving the effectiveness and efficiency of sales organizations.

Through a combination of data analytics, predictive scoring, outbound marketing list generation, and problem-solution optimized content and enablement, Fjuri source will create a custom sales development process to catalyze marketing and sales alignment and performance. We’ll work with you to create a team and process that focuses on the front end of the sales cycle, enabling this team with the most effective sales materials aligned with the buyer persona and their needs and motivations.

Fjuri initiative will create the capability for your SDR team to qualify marketing-generated leads and, most importantly, decide the next step for a prospect, plus disqualify the ones that aren’t a good fit and send them back to the nurture stream or put them in front of sales executives with a clear hand-off and lead acceptance process. We’ll create a built-in feedback loop mechanism to enable continuous improvement, connected to the marketing team and enabling them to adjust their demand generation programs and content with real-time, real-world insight from sales conversations.

We believe that while the marketing organization has been, in many respects, turned upside down in the last decade, meeting the challenge to build compelling and innovative content and Omni-channel customer engagement execution has never been more exciting and achievable for marketing teams. Today, marketing leaders are faced with transforming their team, adding new skills, new technology, and new process while simultaneously delivering even more measurable return on marketing investment. Our focus is to work shoulder to shoulder with teams to help implement organizational change that allows them to adopt many required new behaviors quickly and completely and drive lasting change.

Data-Driven Marketing Organization

Every marketing leader and organization aspires to be more data driven, however, building a modern data-driven marketing organization requires changes in the shape of new skills, new processes, and new tools and techniques for understanding customer engagement and customer relationships. Fjuri helps marketing leaders and organizations understand how to build a data-driven marketing organization and deploy data analytics across all marketing campaigns and touchpoints, from strategy and planning to in-campaign and post campaign review and optimization. We help our clients develop a data-driven business well beyond the walls of the marketing department where the right information flows freely and consistent. We believe that organizations that achieve a high level of customer focus and intelligence adopt a broader data-centric culture from the top down and decision makers throughout the organization are provided the training and tools to harness the power of data on an ongoing basis to optimize performance.

Modern Marketing Skills

There is little doubt that the marketing department has undergone significant change. And with the explosion of new data, technology, and media channels, building the right marketing organization capability to keep pace with change is often a challenge for company and marketing leaders. Of course, there are functions in marketing that have not changed much and are still required for all high functioning marketing organizations, including Product marketing, Product management, Channel & Partner, Market Research, etc. Our focus is helping company leaders and marketing leaders understand the new capabilities that are required to help drive revenue generating marketing and are essential to driving demand generation, content, and data services to a larger global marketing organization.

Customer Insights and Data Intelligence

Fjuri can help you build the team and process needed to segment, track, and identify your customers and deliver real-time insights to drive better decision making and optimize throughput. Tracking, analyzing, and interpreting customer behavior and attitudes should be an ongoing, often moment-to-moment undertaking that is critical not only to targeting and shaping relevant content and experiences but also to optimizing how they’re delivered.

Demand Generation

Building the right demand generation team in the modern marketing organization typically involves cultural change that comes with combination of the inbound and outbound marketing functions and creating true multi-channel capability. Fjuri can help you build the right demand generation team to include brand building, brand thought leadership, lead identification and acquisition, and all lead nurturing, including CRM and advocacy and make sure you have the right talent in key roles like campaign strategy, campaign program management, technology operations, data analysts, inbound marketing experts, and outbound marketing experts.

Marketing Operations

Having the team and process to implement and manage your often-complex system of technology point solutions and large platforms and the ecosystem of data and workflow across marketing, IT, and Sales is critical for marketing today. Fjuri will help you build the right marketing operations solution – from skilled people to efficient processes – and the right technology that can automate processes, personalize interactions, and coordinate actions. Marketing technologists in particular have a critical role in the marketing operations team and are essential to navigating the selection of the right tools out of the more than 4,000 marketing-technology solutions to deliver the most effective customer experiences for your team.

Agile Marketing Team and Process

Agile marketing allows top-performing marketing teams to quickly respond to changes in the market, competition, and consumer behavior and justify each decision in campaigns and programs with hard data. But what is Agile marketing and how do I set my team up for success? Agile marketing means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. Effective Agile marketing hinges on the tactical approach of bringing together small teams of key collaborators and facilitating the necessary data and process for this team to work together – at speed, across multiple functions, and ideally in a “war room.” A high-functioning agile team can run hundreds of campaigns simultaneously and multiple new campaign inputs every week. We recognize that getting to a successful Agile marketing team structure and process in most organizations can be a challenge and requires top-down buy-in, willing collaboration, and shared decision making across multiple departments well outside of the marketing function. Fjuri can help you build the right team and process for Agile marketing by working with your team to build the right approach and identify and help focus the team’s efforts on the first set of high value projects, complete those projects cooperatively, measure their impact, and then set the process for continuously and incrementally improving the results over time.

Data Science and Advanced Marketing Analytics

Analytics usually goes bad when the data is bad, the wrong questions are asked, and there is weak linkage between cause and effect.

Fjuri Blog brings marketers and data scientists together to evaluate marketing initiatives and campaign effectiveness. We’ll make recommendations to increase marketing performance and ROI by marrying our experience with the gold standard in analytical technique: data based on results of real, custom-designed marketing experiments and A/B testing.

We’ll define, with you, what outcomes you are trying to drive for your business and to define the marketing initiatives we could apply and run real-world experiments with to choose which to scale and which to sunset.

Predictive Analytics

Deriving meaningful intelligence from large volumes of complex and unstructured data can be very challenging, yet so critical to prioritizing and directing marketing effort and resources effectively.

Our experts bring you powerful machine learning-based predictive scoring. Leverage your first-party data, third-party data, data science, and programmatic machine learning to prioritize leads for sales and marketing, create custom audiences for improved campaign performance, identify the most likely high-value customers, those customers most likely to churn, and other custom predictive scoring models.

Customer Accelerator Program will allow you to easily build predictive models, score leads, generate new leads, and add data insights to the leads within your CRM or Marketing Automation System.

This is a very cost effective way to get started with predictive analytics, as we can create predictive scores without data scientists and the complexity of creating mathematical equations, algorithms and complex associations of data.

Data Enrichment

Many companies today are plagued with data silos and incomplete information about their customers, hindering their ability to deliver personalized experiences that are consistent across touch points to improve customer acquisition, retention, and effectively seize cross-sell and upsell opportunities.

We access both online and offline behavioral data including social-graph details, real-time event-based data, purchase interests, financial information, activities and skills, and demographics. These attributes are matched to your first-party data, and used in machine learning models to improve customer acquisition, retention, cross sell and upsell marketing activities.

Data Visualization and Smart Dashboards

With the explosion of online marketing channels, marketers are left with a lot of data and measurements, and often the illusion of insight.

We believe important stories and insights live inside these vast amounts of complex data, and data visualization and smart dashboards are a powerful means of discovering, understanding, and communicating these stories effectively. We believe that in the age of growth marketing, being able to understand performance drivers and making data-driven decisions fast is a critical capability of modern marketing organizations.

We’ll connect your data sources – databases, spreadsheets or SaaS platforms such as CRM systems, Marketing Automation Platforms or Web Analytics Platforms – and create dashboards that enable the discovery of powerful insights regarding marketing performance and business goals.

With the explosion of digital channels available to businesses and consumers to make purchase decisions, marketers must deliver consistent, contextual, and relevant personal experiences across web, mobile, social, email, support, and retail. Doing so is fundamental to acquiring customers effectively, building deeper engagement, and creating lasting brand loyalty today.

Customer Insights

We believe deep customer insights start with the quality of your data, and how it’s captured. Fjuri Blog will bring you data from your source systems and enrich your first-party data with attributes available through third-party data.

We will apply advanced analytics to understand how your current and potential customers behave and make choices and decisions in different contexts. Using predictive modeling, we can determine how they might behave in the future.

To make customer insights truly powerful, you should go beyond pattern-recognition and predictive analytics and draw on behavioral physiology and economics as well as ethnographic and firmographic research. This powerful combination allows us to meaningfully understand customer needs, decisions, and buying behaviors and accurately target and engage them rationally and emotionally to drive action.

Customer Experience Strategy

We believe customer experience is the new brand. Our view of modern, world-class marketing is that beautifully designed, creative experiences are a means to a business end that goes beyond building brands and selling products: it means effectively and efficiently acquiring new customers while maximizing the lifetime value of existing ones.

Fjuri Blog will codify how your target and actual customers make decisions and create a dynamic and contextual end-to-end, from consideration to loyalty, customer decision journey map. These journey maps will not only serve as the blueprint to create dynamic, multi-channel customer experiences but also as a foundational strategic planning tool for marketing, helping align your investments in people, process, technology, and content to the most influential touchpoints.

We’ll bring you a data-driven view of how target customers enter the decision journey, the activities performed within each experience touch point, desired and actual outcomes at each step, and an emotional measurement overlay of pains and gains throughout the journey.

Digital Marketing Strategy

We believe world-class marketing focuses on positioning compelling value in customers’ minds – and to do so successfully, your marketing efforts must offer an incredibly clear perspective on how your products and services solve their problems.

Based on data-driven customer insights, you can create highly granular customer segments, insightful and dynamic profiles, and identify the highest priority targets for acquisition, retention, and loyalty programs.

Develop compelling value propositions and create specific offers mapped to your target customers. We’ll define if and how to adjust pricing, delivery channels, or sales models, plus we’ll define the best channel mix to reach prospects and customers, and create state-of-the-art capabilities to recognize them, in real-time, and present them with unique, relevant, and personalized content and offers across all touchpoints.

Customers are the backbone of any business. It is they who determine the best product among the options offered by competitors in the market. The choice of customers is based on the value they receive: improving the quality of life, solving a complex problem, and saving time or money. In the article, we will talk about what customer value management in marketing is.

Customer Value: How to Calculate and Increase the Indicator

We live in an interesting time when many of the old dogmas that have determined approaches to doing business for decades and even centuries are collapsing. The classic approach to building an efficient business was based on the concept of value added. In accordance with it, enterprises primarily developed those areas of their work, the stages of production of products or the provision of services, at which a significant part of this added value was formed. However, in the last two or three decades, changes have taken place that have brought to life a very paradoxical, at first glance, idea.

Customer value is an indicator that allows you to determine how much you can spend on attracting customers so as not to work at a loss. It is clear that without this information, it is difficult to conduct business. On the other hand, this coefficient is not constant and is able to increase or decrease depending on various factors. Therefore, it must be calculated systematically, as well as regularly taking measures to increase the indicator.

The value of the product that you offer to the customer is the potential value that he can receive as a result of using your product in his business. Thus, the client buys the potential value. Your product is assimilated by the client’s Value Chain, used in the production process of the client’s product, and minus all costs (tangible and intangible) in the bottom line, becomes the client’s net benefit.

Among the main benefits to get with customer value management are the following:

1. Increasing the customer base, customer loyalty, and sales volumes.
2. Reducing the cost of implementing marketing activities and increasing their effectiveness.
3. Increasing the company’s competitiveness in the market.

What Is Understood Under Customer Value in Marketing and Its Examples?

Customer value in marketing is an expression of what is new in modern business strategy. In the industrial age, product innovation and production management dominated. Innovation provided a continuous stream of new products that guaranteed growth and market share. Production management provided cost and quality management. Customer management went to sales departments.

Customer value management can be viewed as marketing, which is a way to win digital information and communication technologies to address the distribution of marketing communications to the target audience and the implementation of marketing activities in virtual and real environments.

Examples of customer value management include the following:

• Price.
• Quality.
• Monetary.
• Time.
• Energy.
• Emotional costs that consumers consider when evaluating the value of a purchase.
• What the product or service can do for that particular person.

Additionally, customer value is the unique characteristics of the product (monetary, functional, emotional), the benefits that the company provides to its customers, and which provide it with a unique advantage over competitors. Thanks to this advantage, consumers make their choice in favor of the company’s products.

We believe that quality content is at the heart of every effective digital strategy. However, it’s well-tested that content creation doesn’t guarantee audience and lead generation. Even more importantly, with today’s hyper-connected audience, human attention is often the limiting factor in the consumption of content. Marketers must reach their audiences at the moments that most influence their decision with content that is insightful, directly relevant to their needs, and contextual to their buying behavior. Ultimately, our objective is to accelerate a prospect’s or customer’s decision journey by giving them access to the right content, at the right time.

Customer Insights & Targeting

The first step to winning the battle for content marketing relevance and digital marketing engagement is to invest in data quality initiatives, especially for core customer data and targeting. Beyond the important element of matching customer identity across as many touch points as possible, which faces both technical and regulatory challenges, there are many more system dynamics that make up a successful approach to understanding and managing the complexity of this new environment – especially as we accelerate the speed by which feedback loops operate at the intersection of technology and human decision and interaction.

Our Blog will help you gain insights about your target customer’s behaviors and motivations, and will profile them in in terms of their personas, lifetime value, sales cycles, and how content consumption and media habits impact their decision journeys. We’ll then help you map marketing offers, content, and communications based on each target profile. You should build dynamic, highly granular micro segmentation for marketers to deploy marketing campaigns against the highest priority customers, with high relevance and deeply contextual content, and offers to maximize revenue, retention, and renewal.

Inbound Marketing Systems & Platforms

All marketers are faced with the complexity of choosing the right marketing technology tools for effective digital marketing from a sea of MarTech platforms, which exploded to nearly 4,000 in 2016. For many marketers, the prospect of selecting the right platforms and the connected systems required to make them effective in the organization is like managing a complex recipe where you have to find the right mix of ingredients and the right balance that work for you based on your business objectives.

Effective content marketing isn’t ONLY about creating the right content. The right digital marketing technology tools are required for successful content marketing strategy to be effective. Whether it’s helping you select the right inbound marketing platform or integrating those platforms into your marketing operation, Fjuri will help optimize your technology and process to drive effective results, because we know that you won’t effectively attract, acquire, and engage an audience without the proper systems to manage customer data, create compelling content, and deliver relevant product information to the right audience at the right time.

Content Personalization and Relevance

Putting the customer at the center is certainly the intent for every marketer, however the reality is that often many things get in the way of the execution, which can stand in the way of creating more connection with consumers who want to engage with brands, products, and services that are relevant to them. Too often they struggle with digital experiences that are frustrating or broken or in many cases lack relevance to them.

Increased engagement results from explicitly shaping systems to address consumer needs and user experiences. A consumer-centered approach focuses your organization by aligning process and technology with consumer needs and desires. This approach also clarifies the distinction between platforms and applications. This distinction enables the enterprise to clearly separate roles and responsibilities, such that IT can own platforms while business stakeholders can own specific applications.

Content Strategy & Lead Nurturing

We help to create a content production strategy with the explicit intent of it deploying across multiple touch points, and managing a portfolio of high and low-production-value content to boost agility and optimize for reuse. We’ll create a production framework that describes the core content elements and their formats, and the process that governs sourcing, approval, and distribution of content assets in each channel.