With the explosion of digital channels available to businesses and consumers to make purchase decisions, marketers must deliver consistent, contextual, and relevant personal experiences across web, mobile, social, email, support, and retail. Doing so is fundamental to acquiring customers effectively, building deeper engagement, and creating lasting brand loyalty today.
We believe deep customer insights start with the quality of your data, and how it’s captured. Fjuri Blog will bring you data from your source systems and enrich your first-party data with attributes available through third-party data.
We will apply advanced analytics to understand how your current and potential customers behave and make choices and decisions in different contexts. Using predictive modeling, we can determine how they might behave in the future.
To make customer insights truly powerful, you should go beyond pattern-recognition and predictive analytics and draw on behavioral physiology and economics as well as ethnographic and firmographic research. This powerful combination allows us to meaningfully understand customer needs, decisions, and buying behaviors and accurately target and engage them rationally and emotionally to drive action.
Customer Experience Strategy
We believe customer experience is the new brand. Our view of modern, world-class marketing is that beautifully designed, creative experiences are a means to a business end that goes beyond building brands and selling products: it means effectively and efficiently acquiring new customers while maximizing the lifetime value of existing ones.
Fjuri Blog will codify how your target and actual customers make decisions and create a dynamic and contextual end-to-end, from consideration to loyalty, customer decision journey map. These journey maps will not only serve as the blueprint to create dynamic, multi-channel customer experiences but also as a foundational strategic planning tool for marketing, helping align your investments in people, process, technology, and content to the most influential touchpoints.
We’ll bring you a data-driven view of how target customers enter the decision journey, the activities performed within each experience touch point, desired and actual outcomes at each step, and an emotional measurement overlay of pains and gains throughout the journey.
Digital Marketing Strategy
We believe world-class marketing focuses on positioning compelling value in customers’ minds – and to do so successfully, your marketing efforts must offer an incredibly clear perspective on how your products and services solve their problems.
Based on data-driven customer insights, you can create highly granular customer segments, insightful and dynamic profiles, and identify the highest priority targets for acquisition, retention, and loyalty programs.
Develop compelling value propositions and create specific offers mapped to your target customers. We’ll define if and how to adjust pricing, delivery channels, or sales models, plus we’ll define the best channel mix to reach prospects and customers, and create state-of-the-art capabilities to recognize them, in real-time, and present them with unique, relevant, and personalized content and offers across all touchpoints.