Rebranding Guide: How to Navigate the Rebranding Process

Nowadays, new brands are launched day by day. Shaping an unforgettable brand identity and maintaining the reputation of the brand is really important. It demonstrates that you take the brand seriously. Along with the creation of a strong brand, there is a need for making rebranding. This means that you need to refresh your brand …

Marketing Operations

Currently, there is no exhaustive generally accepted classification of types and forms of communication; however, it is generally accepted that advertising, personal selling, propaganda, and sales promotion together form a “communication complex” of marketing. Check the main components of marketing operations in the article below. What Is the Importance of Marketing Operations and Communications? Modern …

Align Marketing and Sales

Fjuri Blog brings marketers and sales operations experts together to create shared definitions across the marketing and sales funnel. Through facilitated, custom-built workshops, we will first ensure there is clarity on shared goals, strategies, and marketing programs. We’ll create a common definition of who the customer is and what their motivations, behaviors and activities are. …

Build a Modern Marketing Organization

We believe that while the marketing organization has been, in many respects, turned upside down in the last decade, meeting the challenge to build compelling and innovative content and Omni-channel customer engagement execution has never been more exciting and achievable for marketing teams. Today, marketing leaders are faced with transforming their team, adding new skills, …

Leverage Advanced Data

Data Science and Advanced Marketing Analytics Analytics usually goes bad when the data is bad, the wrong questions are asked, and there is weak linkage between cause and effect. Fjuri Blog brings marketers and data scientists together to evaluate marketing initiatives and campaign effectiveness. We’ll make recommendations to increase marketing performance and ROI by marrying …

Engage Customers More Effectively

With the explosion of digital channels available to businesses and consumers to make purchase decisions, marketers must deliver consistent, contextual, and relevant personal experiences across web, mobile, social, email, support, and retail. Doing so is fundamental to acquiring customers effectively, building deeper engagement, and creating lasting brand loyalty today. Customer Insights We believe deep customer …

Optimize Customer Experience with Content Marketing

We believe that quality content is at the heart of every effective digital strategy. However, it’s well-tested that content creation doesn’t guarantee audience and lead generation. Even more importantly, with today’s hyper-connected audience, human attention is often the limiting factor in the consumption of content. Marketers must reach their audiences at the moments that most …