We assemble highly skilled, tight-knit teams that have clear focus and intense energy towards achieving your objectives.

Our project teams are formed by individuals who produce exceptionally consistent good judgement. Almost intuitively, they see the broader picture, and focus in on specific parts of a problem that others haven’t seen or understood. While the problems they solve are complex, their work product never is – it’s sophisticated, and brilliant in its simplicity.

The people on your project team are experienced marketers – they have been there and done that. They know what’s at stake and what needs to be done. With decades of collective experience, your project team is ready to take on both your expectations and their own – they are building something for you, for Fjuri and for themselves.

We create teams of inspired, action-oriented individuals who relentlessly improve business performance. They bring a tremendous level of enthusiasm for your project and create positive momentum in your organization.

We call them Fjurians.

A typical Fjuri engagement team is formed by an experienced, senior marketer assisted by analysts and data scientists who apply rigorous, gold-standard analytical techniques to inform strategy and execution. They have access to creative resources, researchers, technologists as well as our network of experts including current and former c-level executives.

We are always looking for new perspectives and talent. If you think this describes you, see our careers page.


Thom Gruhler


CEO & Founder

Prior to founding Fjuri, Thom led marketing team for Apps and Services Marketing Group at Microsoft, for commercial and consumer including Office/O365, Skype, Outlook, OneDrive and OneNote.  In his role as one of three divisional marketing VP’s Thom led a cross-functional team of 400, accountable for business planning, product marketing, brand and integrated marketing, demand generation & CRM, sales & partner-channel enablement.

Prior to his role as Office Marketing leader, Thom was the Corporate Vice President and Global CMO of Microsoft’s Windows Division, where he led all division marketing, working closely with product engineers and field partners to ensure customer satisfaction and to drive revenue and market share in the highly competitive sectors of PC, Tablet and Smartphone. Thom also led US and global marketing for the new Windows Phone as Corporate Vice President and Global CMO of the Windows Phone Division.

Before joining Microsoft, Thom served as President of McCann NY, where he led the transformation of McCann NY, readying it for the digital age. He reset the leadership team, defined and recruited new agency talent, redesigned key work processes, and coordinated a multimillion dollar redesign of the agency’s physical space.

In 2008, Thom was recognized for his high-profile leadership, earning the advertising industry’s highest award—induction into The American Advertising Federation’s prestigious Hall of Achievement for professionals under age 40.

Tammy Perkins


Chief People Officer and Managing Partner

Prior to starting at Fjuri, Tammy worked with major brands and startups including Amazon, Microsoft and Appen. Tammy has more than 20 years of human resources and talent acquisition experience from high-tech startup to Fortune 100 companies, supporting customer service, operations, sales, engineering and marketing teams in periods of high growth and transformation.

Tammy’s most recent position was Senior Vice President, Crowdsourcing and HR at Appen, leading the global HR and recruiting efforts. Tammy spent 3 years at Microsoft, she led human resources for Microsoft’s global Customer Services and Support, Windows Marketing and Windows Phone. Before joining Microsoft, Tammy spent 13 years at Amazon, where she led HR teams for a variety of key businesses and launches during a period of significant growth.

Tammy holds a Bachelor of Science degree in Organizational Communication from Ohio University. She is a certified Executive Coach and has been very active with the Society of Human Resources Management (SHRM) throughout her career, having served as state council president and received national SHRM recognitions for merit and HR leadership.

Orlando O'Neill



Orlando has a broad range of experience as a startup marketing director, Big Three strategy consultant, and software and hardware engineer at the company that invented the PC. He holds an MBA from the Kellogg School of Management and is a three US patent holder.

Orlando led the marketing organization at Ministry of Supply, where he developed deep experience across several marketing channels and tactics for growing and engaging audiences, including qualitative and quantitative research, email, paid content, and affiliate marketing.

While at the Boston Consulting Group, Orlando has applied his deep strategic insight and data analysis capability to market, competitor and customer research, pricing strategy, product launch strategy and organization redesigns for major clients in the US.

At Microsoft, as a Product Marketing Manager for OneDrive, he trail-blazed the creation of custom micro-segments for marketing campaigns by single-handedly writing C#SCOPE code to gather and analyze in-product usage telemetry data. He developed and executed marketing campaigns, and performed market and competitor research to inform pricing and business model evolution. At IBM, Orlando managed engineering teams and created test plans, documentation, and exit criteria for major new server features.