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The Best Super Bowl Ads: Experts Explain Which Are Touchdowns And Why

Kimberly Whitler @ Forbes - Jan 21, 2018

While there are a number of Super Bowl ad rankings, I’ve often wondered what the experts – those individuals who buy and approve the airing of Super Bowl commercials—believe are the best ads...

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Here’s What You Need to Know About Marketing Automation

Molly St. Louis @ Adweek - Jan 17, 2018

Netflix’s Bill Nye Saves the World was keenly anticipated by nostalgic fans in their 30s who love science, and based on the ratings after two seasons, the show does not disappoint...

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7 Out Of 10 CMOs Are Trusting This 1 Technology For Transformative Results In 2018

John Koetsier @ Inc. - Dec 19, 2017

More than seven out of every ten marketers are trusting just one technology to make sense of all their challenges in 2018...

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How to Stay Agile While Leading Your Team Through Change

Thom Gruhler @ Forbes - Dec 12, 2017

Success in business today is all about reinvention and agility. The ability to pivot and adapt in real time to changes in the market is more important than it’s ever been for companies, whether you work for a large corporation or a startup...

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Raise your LinkedIn profile to grab employers’ eyes

Laura Zera @ The Seattle Times - Dec 1, 2017

A whopping 94 percent of recruiters use LinkedIn, according to Jobvite’s 2014 Social Recruiting Survey. The online tool’s rise to prominence...

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Tips For Getting Started With VR & AR Marketing

Erika Morphy @ CMSWire - Oct 31, 2017

Within a few years virtual and augmented reality are going to be considered with every piece of content that is produced, Anthony Kane, senior digital marketer with 1SEO Digital Agency told CMSWire...

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Working Geek: The surprising stress-reliever that helps Fjuri co-founder Paulo Resende unplug

Monica Nickelsburg @ GeekWire - Oct 21, 2017

In February, Paulo Resende left a 15-year career at Microsoft to start a marketing firm helping Fortune 500 companies improve their branding with fellow Microsoft vet Thom Gruhler...

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Where Analytics Fit in Your Digital Experience Strategy

David Roe @ CMSWire - Oct 12, 2017

We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex...

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How Cloud Startups Should Choose a CRO vs. CMO

Derek Handova @ Talkin' Cloud - Oct 9, 2017

In the rush to go to market, startups often have to choose between having a CRO (chief revenue officer), to drive profitability and then scale for sustainable business, or a CMO (chief marketing officer)...

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5 Ways to Get the Most Out of Executive Coaching

Tammy Perkins @ Huffington Post - Sep 13, 2017

Working with an executive coach can have a huge payoff for leaders as they develop, improve their skills and stretch in new areas. Like anything in life, coaching is as much about what you give as what you get back...

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Is Your CMO Driving Top Line Growth?

Thom Gruhler @ Forbes - Sep 12, 2017

Let’s face it: The world of marketing has shifted dramatically in recent years and the pace of change is only going to accelerate. Today, more and more CEOs are concerned with the ability of their marketing organization to keep pace and innovate to stay ahead of the curve...

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Job-hopping done right

Karen Bertiger @ The Seattle Times - Aug 11, 2017

Millennials get a bad — and unfair? — rap for being job-hoppers. But does a résumé full of quick transitions automatically land someone in the “no” pile...

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Former Microsoft CMO On The Biggest Challenges Facing CMOs And Marketers Today

Steve Olenski @ Forbes - Jun 28, 2017

This just in... the state of marketing has changed. I know you're shocked, right? I figured I'd let you in on that little secret in case you were away or asleep for the past... 3-5 years or so. Let's face it, marketing hasn’t just changed. It’s seen a radical, seismic shift...

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Read This Now Before You Leave Corporate for Startup

Damon Brown @ Inc. - Apr 20, 2017

Startup life is sexy now, but leaving corporate for entrepreneurship is risky. Former Microsoft leader Tammy Perkins shares her insights on starting Fjuri...

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3 Secrets to Building High Performing Teams

Tammy Perkins @ ERE Media - Jul 7, 2017

Whether you’re scaling a large organization or building a new company, hiring and retaining top talent and building a high performing team is absolutely key. In fact, there is no bigger factor in driving a company’s long-term growth and success...

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5 Ways to Build and Sustain a Thriving Team Culture

Tammy Perkins @ Advertising Week - Apr 6, 2017

Creating culture, like personal character, is an essential factor for businesses and brands today. Not only does having a strong culture act as magnet for customers and attracting top talent, there’s nothing more foundational or influential in unlocking your company’s success...

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Working Geek: What Fjuri’s new Chief People Officer Tammy Perkins learned from Microsoft and Amazon

Monica Nickelsburg @ GeekWire - Apr 6, 2017

A few weeks ago, Tammy Perkins joined marketing and digital strategy firm Fjuri, bringing with her more than 20 years of HR and recruiting experience...

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Fjuri Helps Companies Harness Data For Marketing

Karen Miller @ 425 Business - Mar 2, 2017

Launched last week, new Seattle-based company Fjuri aims to help Fortune 500 companies tap into the power of data and predictive analytics to up their digital marketing game and enhance customer experience...

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3 Keys to Improving the Customer Experience Through Data Intelligence

Thom Gruhler @ Huffington Post - Feb 23, 2017

In today’s experience economy, the reality is your customer experience defines your brand more than anything else you do. And yet when it comes down to it, many companies are lulled into limiting their potential for growth...

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Ex-Microsoft Windows CMO launches data analytics-focused digital marketing firm Fjuri

Taylor Soper @ GeekWire - Feb 23, 2017

Microsoft’s former Windows marketing chief is launching his own firm to help Fortune 500 companies improve their brand marketing strategies with data intelligence technology...

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