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4 Ways Marketers Can Achieve Personalization at Scale

Thom Gruhler @ AdWeek - Sept 25, 2018

As the customer journey continues to evolve, brands and marketers have to constantly question their assumptions to fully understand how to deliver value in the moment—based on where customers are and what they’re doing in the moment...

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The Future of Brand Storytelling and the Role That Data Plays

Thom Gruhler @ AdWeek - Sept 17, 2018

Brand storytelling is more important today than it’s ever been. And yet, effective storytelling and content marketing across channels is a very different proposition from what it was even five years ago....

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How to manage your team through change

Tammy Perkins @ FastCompany - Sept 12, 2018

Change is constantly happening on your team and in business. Whether it’s new leadership, a reorganization, a merger or acquisition, successfully leading a team through change is hard, and it presents both opportunities and challenges. To maximize benefits and minimize stress, leaders need to be organized, strategic, and almost overly prepared...

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8 Ways to Manage A Team Through Change

Tammy Perkins @ Glassdoor - Sept 6, 2018

Change is constantly happening on your team and in business. Whether it’s new leadership, a reorganization, a merger or acquisition, successfully leading a team through change is hard and it presents both opportunities and challenges. To maximize benefits and minimize stress, leaders need to be organized, strategic and almost overly prepared...

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5 Questions Marketers Should Ask Before Taking A Job In Tech

Kimberly Whitler @ Forbes - Sept 3, 2018

Not all jobs in marketing are the same. Industries tend to treat marketing roles quite differently. For example, it’s well known that in CPG, the CEOs largely come from the marketing function (often called brand management). And so marketers are trained to be general managers who view marketing as a way to engineer profitable growth. They have enterprise leadership roles and learn how to create, build, and drive a business (and the consequences that come from having P&L ownership)...

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Are you a leader or a manager? Here’s the difference

Lisa Evans @ FastCompany - Aug 13, 2018

If you have a management title, you may think of yourself as a leader. However, there are some stark differences between how leaders and managers motivate people toward common goals...

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3 Ways to Avoid Mistakes When Scaling Your Team

Tammy Perkins @ Thrive Global - Aug 2, 2018

Growing a company can be chaotic. Identifying the right people, processes, and culture to energize and build your business takes courage, grit and disciplined focus. Over the course of my career, I’ve learned a tremendous amount about building high performing teams. One of the most challenging aspects is scaling effectively...

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Fjuri’s Thom Gruhler On What CEOs Need To Know About Marketing

Patrick Gorman @ Chief Executive - Jul 24, 2018

Thom Gruhler, CEO of marketing strategy consulting firm Fjuri, is fluent in the language of marketing—prior to founding Fjuri, he led the marketing team for Apps and Services Marketing Group at Microsoft and served as the corporate vice president and global CMO of Microsoft’s Windows Division, where he led all division marketing...

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5 Ways for Marketers to Make the Most of AI

Thom Gruhler @ Aithority - June 25, 2018

Marketers today have an incredible amount of data available to them to understand the customer journey — from what content formats and channels perform the best to where, when and how to deliver that content. And yet, there is an over-reliance on backward-facing data to shape campaigns...

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How to Interview Your Interviewer

Shea Drake @ Entrepreneur - June 25, 2018

You’ve scheduled the interview. You’ve printed extra copies of your resume. You’ve researched the company’s site, and maybe even researched some employees on LinkedIn. But are you really prepared?...

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6 Steps Marketers Can Take Now To Develop Stronger CX

Kimberly Whitler @ Forbes - Jun 24, 2018

I recently talked with Fjuri CEO Thom Gruhler, former CMO of Microsoft Windows, about why companies need to focus on taking a holistic versus tactical approach when it comes to improving CX (see insights here). As a regular keynote speaker, Gruhler has also been quite vocal on the opportunities and challenges marketers face as they look to tap into right data — experience data vs. operational data — to model, predict, and improve the customer experience...

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Hire Fearlessly: Pursue Cultural Add Over Cultural Fit

Tammy Perkinsr @ Forbes - Jun 22, 2018

Cultural fit has become a standard when we consider candidates for a position. Will the candidate fit into our workplace culture? Will he or she be happy here? But looking to secure hires that “fit in” can leave us lacking. Why should we aim to hire candidates who are like us or other team members we already have on board? Does it really constitute growth when we use our opportunity by expanding in a familiar direction?...

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3 Ways to Avoid Mistakes When Scaling Your Team

Tammy Perkins @ Glassdoor - Jun 13, 2018

Growing a company can be chaotic. Identifying the right people, processes, and culture to energize and build your business takes courage, grit and disciplined focus. Over the course of my career, I’ve learned a tremendous amount about building high performing teams. One of the most challenging aspects is scaling effectively...

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5 Tips to Becoming a More Emotionally Intelligent Leader

Tammy Perkins @ Glassdoor - Jun 1, 2018

Standout professionals often earn leadership roles because they know their subject matter and industry. Learning to lead, motivate and inspire others requires its own brand of expertise that is often the sum of a different skill set than that which earned the promotion. Emotional Intelligence (EQ) enables managers to finesse the realities between which they must skillfully fluctuate: the professional and the interpersonal...

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How These 12 People Fit Mindfulness Into Their Work Day

Kate Ashford @ Forbes - May 31, 2018

Mindfulness has numerous benefits, from lowering stress levels to helping with anxiety and depression to helping you regulate your emotions. And mindfulness can especially help at work, offering improved focus, better memory, the ability to stay calm under fire and better corporate citizenship, according to one Harvard analysis...

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What’s Your Digital ROI? 3 Pivots Every Marketer Needs to Make

Thom Gruhler @ AW360 - May 22, 2018

From predictive analytics to machine learning and AI, the rise of data intelligence and new technologies have changed how brands approach marketing and the ROI they can create. While what we can measure and understand through data has advanced dramatically in the past three years, the reality is there are still some gaps for marketers today as they work to fully understand and impact marketing performance...

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3 Pivots Marketers Need to Make to Improve Marketing Performance

Thom Gruhler @ Martechseries - May 16, 2018

From predictive analytics to machine learning and AI, the rise of data intelligence and new technologies have changed how brands approach marketing and the ROI they can create. While what we can measure and understand through data has advanced dramatically in the past three years, the reality is there are still some gaps for marketers today as they work to fully understand and impact marketing performance...

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WFive Trends Shaping The Future Of Marketing

Thom Gruhler @ Forbes - Apr 18, 2018

Marketing is in a transitional era. New technologies have changed so much about how marketers work -- from the responsibilities of the chief marketing officer, to what content is created, and why. At Fjuri, my team and I work with CMOs and marketing teams to improve their marketing strategies and customer outreach by tapping into data analytics and marketing automation. This includes the use of analytics to understand how current and potential customers behave and make decisions in different contexts and to analyze the design of demand generation programs to increase marketing performance and return on investment (ROI)...

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Why More Companies Need To Focus On Holistic CX Rather Than Tactical CX

Kimberly Whitler @ Forbes - Apr 7, 2018

72% of firms indicate that improving customer experience (CX) is a top priority, according to a Forrester report. In a conversation with Fjuri CEO Thom Gruhler, Former CMO of Microsoft Windows, he indicated that a key challenge companies have developing superior CX is the way in which they think—and therefore manage—CX. Below is an interesting perspective on what firms should be thinking about as they consider taking their CX to a new level...

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Interview with Thom Gruhler, CEO And Founder at Fjuri

Sudipto Ghosh @ Martechseries - Mar 30, 2018

“Brands that leverage data, analytics, and AI to better understand customer needs and reduce the lag between insight and action are going to win out over those who don’t.”...

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10 Ways You Can Lower Work Stress Levels

Kate Ashford @ Forbes - Mar 27, 2018

Some 44% of professionals often lose sleep over work, according to new research from global staffing firm Accountemps. Many are overwhelmed by work volume (50%), have trouble getting a business problem out of their head (48%) or are bugged by a strained coworker relationship (20%)...

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How I Hire: Tammy Perkins, Chief People Officer of Fjuri

Tammy Perkins @ Glassdoor - Mar 27, 2018

In my experience, I’ve been fortunate enough to work with highly skilled, smart individuals with high IQ. I haven’t experienced many people who don’t have the skill or capability to do the job. When I recruit and hire, I look for candidates that not only have strong experience, but also some of the less tangible skills that define EQ – self awareness, empathy, grit and resilience...

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What You Need to Do to Build Your Own Brand

Tammy Perkins @ TLNT - Mar 12, 2018

As the job market continues to take off in 2018, now is the perfect time to build your personal brand. Differentiating yourself in your career and job search matters. Yet, I see LinkedIn profiles that read like generic resumes, or people that post a series of rants on social media without stopping to think about how it might reflect on them...

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Saying 'Thank You,' 'I’m Sorry' Is Simple but Meaningful

Kathy Gurchiek @ SHRM - Feb 23, 2018

Saying "thank you" and "I'm sorry" at work is powerful. These simple acts, when genuine, can yield unexpected results. "Showing gratitude is one of the most important things you can do as a leader," said Tammy Perkins, chief people officer at Fjuri, a marketing and digital strategy firm in Seattle. "Employees appreciate leaders who value their contributions, listen and provide encouragement, which leads to motivation...

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5 Ways to Build and Differentiate your Personal Brand

Tammy Perkins @ Thrive Global - Feb 21, 2018

As the job market continues to take off in 2018, now is the perfect time to build your personal brand. Differentiating yourself in your career and job search matters. Yet, I see LinkedIn profiles that read like generic resumes, or people that post a series of rants on social media without stopping to think about how it might reflect on them...

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The Best Super Bowl Ads: Experts Explain Which Are Touchdowns And Why

Kimberly Whitler @ Forbes - Jan 21, 2018

While there are a number of Super Bowl ad rankings, I’ve often wondered what the experts – those individuals who buy and approve the airing of Super Bowl commercials—believe are the best ads...

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Here’s What You Need to Know About Marketing Automation

Molly St. Louis @ Adweek - Jan 17, 2018

Netflix’s Bill Nye Saves the World was keenly anticipated by nostalgic fans in their 30s who love science, and based on the ratings after two seasons, the show does not disappoint...

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7 Out Of 10 CMOs Are Trusting This 1 Technology For Transformative Results In 2018

John Koetsier @ Inc. - Dec 19, 2017

More than seven out of every ten marketers are trusting just one technology to make sense of all their challenges in 2018...

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How to Stay Agile While Leading Your Team Through Change

Thom Gruhler @ Forbes - Dec 12, 2017

Success in business today is all about reinvention and agility. The ability to pivot and adapt in real time to changes in the market is more important than it’s ever been for companies, whether you work for a large corporation or a startup...

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Raise your LinkedIn profile to grab employers’ eyes

Laura Zera @ The Seattle Times - Dec 1, 2017

A whopping 94 percent of recruiters use LinkedIn, according to Jobvite’s 2014 Social Recruiting Survey. The online tool’s rise to prominence...

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Tips For Getting Started With VR & AR Marketing

Erika Morphy @ CMSWire - Oct 31, 2017

Within a few years virtual and augmented reality are going to be considered with every piece of content that is produced, Anthony Kane, senior digital marketer with 1SEO Digital Agency told CMSWire...

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Working Geek: The surprising stress-reliever that helps Fjuri co-founder Paulo Resende unplug

Monica Nickelsburg @ GeekWire - Oct 21, 2017

In February, Paulo Resende left a 15-year career at Microsoft to start a marketing firm helping Fortune 500 companies improve their branding with fellow Microsoft vet Thom Gruhler...

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Where Analytics Fit in Your Digital Experience Strategy

David Roe @ CMSWire - Oct 12, 2017

We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex...

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How Cloud Startups Should Choose a CRO vs. CMO

Derek Handova @ Talkin' Cloud - Oct 9, 2017

In the rush to go to market, startups often have to choose between having a CRO (chief revenue officer), to drive profitability and then scale for sustainable business, or a CMO (chief marketing officer)...

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5 Ways to Get the Most Out of Executive Coaching

Tammy Perkins @ Huffington Post - Sep 13, 2017

Working with an executive coach can have a huge payoff for leaders as they develop, improve their skills and stretch in new areas. Like anything in life, coaching is as much about what you give as what you get back...

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Is Your CMO Driving Top Line Growth?

Thom Gruhler @ Forbes - Sep 12, 2017

Let’s face it: The world of marketing has shifted dramatically in recent years and the pace of change is only going to accelerate. Today, more and more CEOs are concerned with the ability of their marketing organization to keep pace and innovate to stay ahead of the curve...

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Job-hopping done right

Karen Bertiger @ The Seattle Times - Aug 11, 2017

Millennials get a bad — and unfair? — rap for being job-hoppers. But does a résumé full of quick transitions automatically land someone in the “no” pile...

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Former Microsoft CMO On The Biggest Challenges Facing CMOs And Marketers Today

Steve Olenski @ Forbes - Jun 28, 2017

This just in... the state of marketing has changed. I know you're shocked, right? I figured I'd let you in on that little secret in case you were away or asleep for the past... 3-5 years or so. Let's face it, marketing hasn’t just changed. It’s seen a radical, seismic shift...

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Read This Now Before You Leave Corporate for Startup

Damon Brown @ Inc. - Apr 20, 2017

Startup life is sexy now, but leaving corporate for entrepreneurship is risky. Former Microsoft leader Tammy Perkins shares her insights on starting Fjuri...

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3 Secrets to Building High Performing Teams

Tammy Perkins @ ERE Media - Jul 7, 2017

Whether you’re scaling a large organization or building a new company, hiring and retaining top talent and building a high performing team is absolutely key. In fact, there is no bigger factor in driving a company’s long-term growth and success...

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5 Ways to Build and Sustain a Thriving Team Culture

Tammy Perkins @ Advertising Week - Apr 6, 2017

Creating culture, like personal character, is an essential factor for businesses and brands today. Not only does having a strong culture act as magnet for customers and attracting top talent, there’s nothing more foundational or influential in unlocking your company’s success...

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Working Geek: What Fjuri’s new Chief People Officer Tammy Perkins learned from Microsoft and Amazon

Monica Nickelsburg @ GeekWire - Apr 6, 2017

A few weeks ago, Tammy Perkins joined marketing and digital strategy firm Fjuri, bringing with her more than 20 years of HR and recruiting experience...

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Fjuri Helps Companies Harness Data For Marketing

Karen Miller @ 425 Business - Mar 2, 2017

Launched last week, new Seattle-based company Fjuri aims to help Fortune 500 companies tap into the power of data and predictive analytics to up their digital marketing game and enhance customer experience...

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3 Keys to Improving the Customer Experience Through Data Intelligence

Thom Gruhler @ Huffington Post - Feb 23, 2017

In today’s experience economy, the reality is your customer experience defines your brand more than anything else you do. And yet when it comes down to it, many companies are lulled into limiting their potential for growth...

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Ex-Microsoft Windows CMO launches data analytics-focused digital marketing firm Fjuri

Taylor Soper @ GeekWire - Feb 23, 2017

Microsoft’s former Windows marketing chief is launching his own firm to help Fortune 500 companies improve their brand marketing strategies with data intelligence technology...

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