Brand strategy centers around building a unified framework that illustrates the aspirations, opportunities, and direction of a brand, enabling every action to be an expression that brings the brand to life across all stages of the customer journey. But brands aren’t built overnight — they’re built with every product release, transaction, customer interaction, and tweet. It’s the key difference between a brand that’s timeless versus just timely. Every motion a brand makes is an opportunity to express itself uniquely — as situations change, and as culture evolves — adding to the holistic view of how customers come to define it over time. Defining this framework early on in the process ensures every action thereafter is completed with intention, consistency, and purpose.

HOW WE CAN HELP

BRAND VALUES

Values are the ethos of a brand, making it believable, authentic, and real. And when a brand’s values are successfully integrated into an organization, it opens up its ability to connect with customers based on a platform of honesty, while promising to hold true to those values whatever the cost. We help brands uncover their true values and articulate them in a way that’s relevant to their target.

POSITION AND PURPOSE

Defining a brand’s positioning and purpose helps differentiate its offerings, while aiding in the articulation of a brand’s unique, credible, valuable, and replicable story. We help brands define and evolve their positioning and purpose by understanding more about their existing consumer, their target consumer, and the whitespace that exists within the category.

BRAND IDENTITY

A brand's identity isn’t defined by its typeface, logo, and color palate, but by the complex network of connections it has, not only with its customers, but the entire world. Sure, we help brands build the foundations of their identities (the visual stuff), but more than that, we help brands identify how, when, and where they should deliver their narrative to best disseminate their ethos with genuine authenticity. When a brand has a well-defined identity, how to leverage it becomes clear — as does its reinforcement in the minds and hearts its employees and your customers.

Customer Experience and Insights

Digital Demand Generation

Customer Value Management

Marketing Operations

Organization and Transformation