The first step to winning the battle for content marketing relevance and digital marketing engagement is to invest in data quality initiatives, especially for core customer data and targeting. Beyond the important element of matching customer identity across as many touch points as possible, which faces both technical and regulatory challenges, there are many more system dynamics that make up a successful approach to understanding and managing the complexity of this new environment—especially as we accelerate the speed by which feedback loops operate at the intersection of technology and human decision and interaction.
Fjuri will help you gain insights about your target customer’s behaviors and motivations, and will profile them in in terms of their personas, lifetime value, sales cycles, and how content consumption and media habits impact their decision journeys. We’ll then help you map marketing offers, content, and communications based on each target profile. Fjuri builds dynamic, highly granular micro segmentation for marketers to deploy marketing campaigns against the highest priority customers, with high relevance and deeply contextual content, and offers to maximize revenue, retention, and renewal.